Founder and Owner at Fabiano&Castaldo
I chose to emerge in order not to belong to that world
that needs to shout to assert itself
I AM
My name is Maria Castaldo, and I am an entrepreneur, founder, and owner of Fabiano&Castaldo. Together with Giovanni Fabiano, I conceived the ESSERE Method, the Personal Identity Stylist project, and the Maria Castaldo My Beauty column
THE IMPORTANCE OF AUTHENTICITY
Working in the field of image, I have observed how beliefs limit the creation of a true PERSONAL IDENTITY. Many people try to resemble others instead of showing themselves, convinced that their features, often labeled as flaws, cannot attract interes
This is a mistake: the public loves originality and chooses copies only when looking to save, thus not seeking quality
EXPERIENCE IN THE WORLD OF COSMETICS
In my work in the field of cosmetics, I have noticed how clients often ask for products to “hide” or “cover up” certain features rather than enhance what makes them unique. I am firmly convinced of the importance of BEING oneself, showing an image that fully represents who we are and our values. This is why I have been working on image and beauty for years
THE IMPORTANCE OF IMAGE
Just like when you choose a dress that enhances your appearance, the image you project must also highlight your individuality, communicate your talent, and confirm your authority. Your target audience wants to know who you are, your skills, and how you can help them
THE CHALLENGE OF MODERN COMMUNICATION
The spread of social media has transformed communication in business, making it essential to produce an impressive amount of content to stand out. However, this emphasis on quantity often compromises quality, pushing many to copy strategies and imitate others. This harmful trend confuses clients who, unable to distinguish between copies and originals, seek what impresses them
THE SOLUTION
The most effective weapon to win this great challenge is something only you have: your uniqueness. Now you just need to make it stand out and communicate it in the most suitable way. My goal is to make you the protagonist of your story with a Personal Identity that reflects your true essence. Do not let your identity be overshadowed; work with me to create a strong and harmonious image that captures attention and brings you the success you deserve
DISCOVER HOW I CAN HELP YOU UNLEASH YOUR UNIQUENESS
CONTACT ME NOW FOR A PERSONALIZED CONSULTATION AND START YOUR JOURNEY TOWARDS TRUE AUTHENTICITY